Sparkle Inc. is a newly established janitorial/maintenance service company for office building in St. Paul, MN. They are a sister company to another building janitorial service company called Brighter Building Maintenance that is also owned by the Sparkle Inc. founders. Sparkle Inc. didn't have any form of identity or stationery so I created one for them.
This is the identity that Sparkle Inc. decided to build around. They wanted the "Est. 1972" to be included even though they are newly formed, because they will be sharing clients with their sister company "Brighter Building Maintenance" which was established at that time. The identity was created to look slightly retro and better portray the lasting stability of the company over time.
To accompany the identity, I also created a stationery system for Sparkle Inc. to use.
This was a different identity option that sought to blend the older retro look, with more modern elements. In the end, Sparkle Inc. chose to go in another direction.
This was another identity option that was presented during the first round of concepts. This concept was more modern looking and included a reversed letter "K" which the client did not want to pursue.
